Universal promo pack

The universal promo pack is a pack of Magic: The Gathering promotional cards provided by Wizards of the Coast to WPN stores from Core Set 2020 onward. Promo packs are not tied to specific events or programs and can be rewarded at any event, at the store's discretion. The packs replace dedicated cards for FNM, Draft Weekend, Magic Weekend and Magic Open House.

Description
Promo packs are available in all languages in which Magic is printed, and foil promo packs are available in Chinese Simplified, English, French, German, Italian, Japanese, Portuguese, Russian, and Spanish.

Promo packs are allocated based on Tickets, Engaged Players, and the length of a season. So, if a season is ten weeks long and a store receives eight promo packs per week, they'll receive a lump sum of eighty promo packs at the beginning of the season. The minimum is four promo packs per week, at five Engaged Players and 250 Tickets.

Regular WPN promo packs were announced to contain the following:
 * 1) One promo-stamped rare or mythic rare from the most recent set.
 * 2) One promo-stamped Standard-legal rare or mythic rare from a short public list curated by Magic's design studio.
 * 3) One alternate art basic land. Usually one of five different cards.
 * 4) One special, season-specific card with special treatments such as alternate frames/alternate art. Usually one of three different cards.

Starting with the second set to feature promo packs, Throne of Eldraine, the basic land was replaced by a MTG Arena code card, good for a booster pack on Magic: The Gathering Arena.

One in four of the packs the store receives has all-foil contents (clearly identifiable from the packaging). These are suggested for 1st place prizes in tournaments as well as for events that cater to players that want to show off their decks, like Commander.

For each set, promo packs may deviate from the regular contents described above, by including specials. The promo-stamp consists of a silver colored planeswalker symbol in the bottom right of the illustration.

Recommended distribution
Wizards of the Coast recommends saving promo packs for programmed events in this way:
 * Draft Weekend 15%
 * Friday Night Magic 30% (~3% per week)
 * Magic Weekend 20%
 * New Player Events and Prizes 10% (Bring-a-Friend Reward)
 * Other Events 25%