Magic merchandise

Through the years, several non-game related products have been officially released with a Magic theme, commercially exploiting the popularity of the brand.

Apparel (clothing)
ASL Apparel was one of the earliest companies to license Magic images for use on shirts and caps. The first T-shirts (Armageddon Clock, Vesuvan Doppelganger and Nightmare) were printed in 1994, and more appeared in 1995. The first official shirts released by Wizards of the Coast were made available by ASL Apparel in conjunction with the release of Tempest in 1997. A new line was made available by Swagdog.com at the time of the Scars of Mirrodin block. In 2012, Mighty Fine took over with a line that included Planeswalkers and loyalty symbols. A wide range of Magic T-shirts have been produced.

In 2009 Wizards of the Coast partnered with RYZ to see Magic themed artwork on shirts, hats and even shoes.

In 2012, Red Monkey made several Magic-themed, hand-built leather accessories. Inspired by the rugged, lived-in character of vintage western wear and classic American motorcycle leathers, these were designed to break-in and get better with age.

In 2018, Wizards of the Coast launched an official Magic merchandise range with Zavvi in Europe.

In 2019, Wild Bangarang, a UK shop for geek and gamer apparel released a line of Magic inspired clothing, including painted yoga pants and dresses.

Art, posters, and prints
In 1993, just after the Beta release, a photographic quality set of posters titled "The Magic Card Catalog" was sold by a small group called the Charity Fellowship based in New York. WotC gave permission to the set, making it very likely the first licensed Magic product. Shortly thereafter, though, permission was retracted, probably due to the potential for the posters to be used in counterfeiting.

In some instances, posters with art related to certain sets were released (e.g. (Urza's Saga, Champions of Kamigawa).

In 2005, collectors and connoisseurs of fantasy art were be able to buy full-size, high-quality Magic art as part of the Limited Edition Collection (a.o. Shivan Dragon, Viridian Shaman). Both the canvas and print pieces were hand-signed and hand-numbered by the individual artists.

Bags and backpacks

 * Magic logo backpack
 * Jesters Cap backpack and deck holder set
 * Magic Scholarship Series backpack

Beverage containers
Several promotional tumbler cups were released during the early years of Magic:
 * Unlimited (Brownish Gold - Black Lotus and Chaos Orb)
 * Arabian Nights (Purple - Juzám Djinn and Guardian Beast</c>)
 * Antiquities (White - Clockwork Avian</c> and Yawgmoth Demon</c>)
 * Legends (Blue - Mirror Universe</c> and Spirit Link</c>)
 * The Dark (Brown - Leviathan</c> and Fire Drake</c>)
 * Fallen Empires (Dark Red - Order of Ebon Hand</c> and Goblin War Drums</c>)
 * Homelands (Green - Spectral Bears</c> and Baron Sengir</c>)
 * Alliances (Deep Blue - Force of Will</c> and Goblin Berserkers</c>)
 * WOTC (Black and Stars with WOTC Logo). Only available for WOTC Employees.

In more recent times, Zazzle let you create a variety of branded products with images supplied by Wizards of the Coast.

Blankets
In 2020, Hot Topic sold a 45" x 60" polyester throw blanket. "Gathering with your friends to play Magic: The Gathering? Stay warm with this super soft and cuddly throw blanket. Features a design inspired by the back face of a card with the color wheel."

Calendars
Several calendars have been produced, featuring art from the sets. The first came out in the fall of 1994. For 1997, two calendars were created by Workman Publishing. The first was a hanging calendar in which a different artist re-interpreted a classic Magic character each month. John Bolton illustrated Baron Sengir, the Serra Angel was envisioned by Rebecca Guay and the Hurloon Minotaur</c> was reexamined by Anson Maddocks. The second was a page-a-day calendar with each day providing a full color piece of Magic art, complete with strategy tips, card backgrounds, snippets about Dominia, comments from artists and Magic trivia. Workman Publishing also published a calendar with alternate art for 1998.

Chroma-Cells
In January 1999 Wizards of the Coast and Simitar Entertainment, Inc. offered Chroma-Cells that brought the sharp, vivid colors of animation cells to the world of Magic. These limited-edition cells came matted with a collector seal and fit in an 8 by 10-inch frame. Each cell was printed in 5000 copies. They retailed for $14.98. Featured were Black Lotus</c>, Avenging Angel</c>, <c>Rathi Dragon</c> and <c>Hammer of Bogardan</c>.

Clocks
Several Clocks featuring Magic art were released:
 * <c>Blacker Lotus</c> French Promotional 1998 clock
 * Duels of the Planeswalkers Promotional clock
 * Time Spiral Backwards Promo Promotional clock (2006)
 * Return to Ravnica clock with five interchangeable faces featuring the five Return to Ravnica Guilds (2012)
 * Gatecrash clock with five interchangeable faces featuring the five Gatecrash Guilds (2013)
 * Jace Digital LED Countdown Clock Timer with remote controller

Collector coins
Magic: the Gathering Collector Coins is a series of collectible silver Niue dollar coins produced by Wizards of the Coast in collaboration with New Zealand Mint. Each coin is a one-ounce 0.999 silver coin featuring iconic Magic art. The back features the Niue Head of State, Queen Elizabeth II. Each coin will be packaged in a display case and will come with an individually numbered certificate of authenticity.


 * <c>Jace, the Mind Sculptor</c>, by Jason Chan (2014).
 * <c>Liliana, the Last Hope</c>, by Anna Steinbauer (2018).

Food and drinks
In 2009 Magic-themed drinks were made by Jones Soda, featuring the Lorwyn 5 planeswalkers. A twelve-pack Magical Jones Soda contained two bottles of Elixir of Purity (Cream Soda), Necromancer's Tonic (Root Beer), Beast Brew (Green Apple), and three bottles of Illusion Infusion (Blue Bubblegum), and Purifying Fire (Fruit Punch).

The twelve-pack contains two bottles of Elixir of Purity (Cream Soda), Necromancer's Tonic (Root Beer), Beast Brew (Green Apple), and three bottles of Illusion Infusion (Blue Bubblegum), and Purifying Fire (Fruit Punch). Exciting! And also tasty!

Frisbees
Fling Promotions produced pop-up frisbees and pouches, as a Time Spiral promotional item.

iPhone cases
The firm Incipio, an innovative mobile accessory maker, made a number of iPhone cases for Magic.

Jewelry
In 2007 five extremely rare pieces of jewelry were produced to resemble the iconic Moxen. Each piece comes in a display box that has the corresponding Mox's art printed on the front.

Magnets
Magic themed magnets were released by Wizards of the Coast in 1997, 2001-2002 and 2005.


 * WOTC Customer Service Help Line 199?
 * MTG 1997 World Championships ESPN2 1997
 * Junior Super Series special Magic-themed sets of words that could be used with Magnetic Poetry.2001-02
 * Guilds of Ravnica Magnets 2005 (4 different)
 * Guildpact Magnets 2006 (3 different)
 * Dissension Magnets 2006 (3 different)

Phone cards
During 2002, Wizards and MCI released a few phone cards bearing Magic artwork. The cards were available primarily at premier stores, and had came 30-, 60-, and 100-minute increments.

Plushes
In 2020, Kidrobot sold "Phunny" plushes of Ajani, Chandra, Bolas and Garruk.

Shoes
2020 saw the release of limited-edition glow-in-the dark K-Swiss Jace sneakers.

Snowboards and skateboards
Magic Snowboards featuring artwork were used by K2 and Ride Snowboard Pro Team members and were available at retail in Summer 2003.

Watches
In 2020, SuperGroupies announced a 12-item lineup featuring exclusive watches and bags inspired by Planeswalkers and the 5 colors of mana. All items were designed with style and practicality in mind as pragmatic accessories for real life and actual gameplay.

MTGMerch.com
By October 2012, Wizards of the Coast exploited their own merchandise on MTGmerch.com. These included T-shirts with guild symbols, caps, hoodies, key-chains, pins IPhone-cases and Fblthp Plushes.

The site went off-line in July 2016.