MTG Wiki

Flavor is the concept of evoking a specific feeling and the intent of creating a universe and telling a story with the game of Magic.[1][2]


Flavor provides a unique and distinguishable quality to the game and each individual card or product. Flavor is accomplished via non-functional parts of cards, such as the Illustration or flavor text, the card face, and other visual clues, but also outside information such as marketing, web-presence, books, etc.[3][4]

Magic flavor should have both breadth (the broad scope of Magic, the sheer number of flavor elements) and depth (intensity of focus, growing investment in its core iconic elements).[5][6]


  1. Mark Rosewater (February 24, 2003). "Bursting with Flavor". Wizards of the Coast.
  2. Matt Cavotta (August 24, 2005). "The Flavor of Magic". Wizards of the Coast.
  3. Brady Dommermuth (May 27, 2003). "The Story of the Story". Wizards of the Coast.
  4. Doug Beyer (November 26, 2008). "The Needs of Cards and Beyond". Wizards of the Coast.
  5. Doug Beyer (July 29, 2009). "The Widening Spiral". Wizards of the Coast.
  6. Doug Beyer (May 26, 2010). "What Is Flavor?". Wizards of the Coast.