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Each set has a person assigned to it who is responsible for overseeing names and flavor text.<ref>{{DailyRef|making-magic/you-know-who-2019-03-04|You Know Who.|[[Mark Rosewater]]|March 4, 2019}}</ref> In the past, this was a single person who oversaw all the names and flavor text of all the sets, but a number of years ago, [[R&D]] began switching to different people from set to set. That person, known as the ''creative lead'', works with a collection of writers (both internal and external to [[Wizards of the Coast]]) who make up the Creative Writing team for the set. Each card is put into a special online database with the information of what is needed from the writers.
 
Each set has a person assigned to it who is responsible for overseeing names and flavor text.<ref>{{DailyRef|making-magic/you-know-who-2019-03-04|You Know Who.|[[Mark Rosewater]]|March 4, 2019}}</ref> In the past, this was a single person who oversaw all the names and flavor text of all the sets, but a number of years ago, [[R&D]] began switching to different people from set to set. That person, known as the ''creative lead'', works with a collection of writers (both internal and external to [[Wizards of the Coast]]) who make up the Creative Writing team for the set. Each card is put into a special online database with the information of what is needed from the writers.
   
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Each member of the Creative Writing team for the set writes several suggestions for every [[name]] and flavor text. The creative lead will then go through all the suggestions picking what they think are the choices that work best. They then work with the editing lead of the set to make sure the names and flavor text they've selected will work. (Certain choices, for instance, might not physically fit on the card or might conflict with choices made in a nearby set.) The [[Set Design]] lead (along with other members of R&D) will also give notes on the chosen names that the creative lead can respond to. Freelance writers are paid if their submissions are accepted by the creative team.
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Each member of the Creative Writing team for the set writes several suggestions for every [[card name|name]] and flavor text. The creative lead will then go through all the suggestions picking what they think are the choices that work best. They then work with the editing lead of the set to make sure the names and flavor text they've selected will work. (Certain choices, for instance, might not physically fit on the card or might conflict with choices made in a nearby set.) The [[Set Design]] lead (along with other members of R&D) will also give notes on the chosen names that the creative lead can respond to. Freelance writers are paid if their submissions are accepted by the creative team.
   
 
[[Flavor text/Real-world quotations|Real-world quotations]] (mostly literature, the bible and so on) were a thing in early sets, but nowadays they are mostly avoided. A few versions of iconic cards (e.g. {{card|Wrath of God||DMR}}, {{card|Lightning Bolt||M11}}, {{card|Counterspell||DMR}}) may have no flavor text, even though there is room for it, as flavor text could be seen as detracting from the overall aesthetic of these staples.
 
[[Flavor text/Real-world quotations|Real-world quotations]] (mostly literature, the bible and so on) were a thing in early sets, but nowadays they are mostly avoided. A few versions of iconic cards (e.g. {{card|Wrath of God||DMR}}, {{card|Lightning Bolt||M11}}, {{card|Counterspell||DMR}}) may have no flavor text, even though there is room for it, as flavor text could be seen as detracting from the overall aesthetic of these staples.
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