Magic also kicked off its year-long 25th Anniversary celebration with a panel of Magic all-stars, exciting reveals, previews for Ixalan, and inside information with the 25th Anniversary Show. In addition, Mark Rosewater featured in Blogatog Live.
HASCON was initially planned to be a bi-annual event. The next HASCON was announced to take place on September 6–8, 2019, again at the Rhode Island Convention Center at Providence, Rhode Island, USA. However, it later was announced to be delayed with no new date set. According to Mark Rosewater, it would take place in 2020. However, that was before the COVID-19 pandemic started and later that year he said that there were no plans in the works for the next event.
The 2017 Hascon promos were three Magic silver-bordered cards made especially for HASCON 2017. They feature a mashup of Magic and three of the other Hasbro brands. The promos were designed by Mark Heggen.
- Transformers: Grimlock, Dinobot Leader / Grimlock, Ferocious King (DFC)
- NERF: Nerf War
- Dungeons & Dragons: Sword of Dungeons & Dragons with accompanying gold Dragon token (Preview card for Unstable) The original design made a Beholder token, but the D&D team asked if this could be changed to a Dragon.
Ponies: The Galloping is a three-card charity promotional card set for Magic: The Gathering released, that is a crossover Hasbro's My Little Pony franchise. It is possible that these were originally to be released at the cancelled 2019 event.
In lieu of any in-person convention during the COVID-19 pandemic, Hasbro held the first digital convention under the name of Hasbro PulseCon on September 25-26, 2020. This event didn't feature exclusive products for Magic: The Gathering. In a panel, Mark Rosewater discussed behind-the-scenes stories and details about Zendikar Rising.
Hasbro PulseCon 2021 is a two-day virtual event on October 22nd & 23rd, for US, CAN & UK fans only. Hasbro announced that there will be a number of exclusive items for sale and among them, the Secret Lair Drop Series: Purrfection.
- Wizards of the Coast (April 20, 2017). "HASCON and the Kickoff of our 25th Anniversary". magicthegathering.com. Wizards of the Coast.
- Blake Rasmussen (August 4, 2017). "HASCON Details and Schedule". magicthegathering.com. Wizards of the Coast.
- HASBRO ANNOUNCES DATES FOR 2019 HASCON EVENT (dead link)
- Mark Rosewater (February 23, 2019). "What are the odds of more cards like the Hascon silver-border promos?". Blogatog. Tumblr.
- Mark Rosewater (September 25, 2020). "I was meaning to ask if you know of plans for another Hascon?". Blogatog. Tumblr.
- HASCON Ticket Badges
- Trick Jarrett on Twitter
- Blake Rasmussen (July 19, 2017). "The July 19, 2017 Update". magicthegathering.com. Wizards of the Coast.
- Mark Rosewater (August 01, 2017). "HASCON promos". Blogatog. Tumblr.
- Gavin Verhey (September 27, 2017). "Building a Better Magic Set". magicthegathering.com. Wizards of the Coast.
- Mark Rosewater (July 21, 2017). "Will the Sword of Dungeons & Dragons available at Hascon be different from the one in Unstable?". Blogatog. Tumblr.
- Mark Rosewater (September 08, 2018). "Hey Mark how come we never got a Beholder as a creature?". Blogatog. Tumblr.
- Mark Newbold (September 18, 2020). "Hasbro Pulse Con 2020: All-star lineup and panels revealed". Fanthatracks.com/.
- 2 epic days. All your favorite brands.
- Hasbro PulseCon 2021
- Joshua Nelson (August 22, 2021). "Magic: The Gathering's New Secret Lair Announced For PulseCon 2021". Bleedingcool.com.