MTG Wiki

Hipsters of the Coast is a Magic content website created in the fall of 2012 by a small group of Magic: The Gathering players based in Brooklyn, New York, USA.[1][2]

The site began as a blog with Zac Clark (2012 – Present) taking a four-part look at the impending Standard rotation that would come with Return to Ravnica. Over the next few months Hipsters of the Coast grew exponentially. In October the blog doubled in size with the addition of Matt Jones (2012 – 2016). November saw the staff more than double as Li Xu (2012 – 2013), Giaco Furino (2012 – 2015), and Rich Stein (2012 – Present) signed on. By the time 2012 ended Jess Stirba (2012 – 2017) had joined as well. In five years more than 50 contributors have produced thousands pieces of published content for Hipsters of the Coast.

The breadth of content includes editorial content and news articles, tournament reports, metagame analysis, Commander and Legacy content, articles aimed at the Vorthos community, etc.


  1. Rich Stein (September 11, 2017). "Five Years of Hipsters of the Coast". Hipsters of the Coast.
  2. Zac Clark (September 13, 2017). "Five Years and Running". Hipsters of the Coast.

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