The site began as a blog with Zac Clark (2012 – Present) taking a four-part look at the impending Standard rotation that would come with Return to Ravnica. Over the next few months Hipsters of the Coast grew exponentially. In October the blog doubled in size with the addition of Matt Jones (2012 – 2016). November saw the staff more than double as Li Xu (2012 – 2013), Giaco Furino (2012 – 2015), and Rich Stein (2012 – Present) signed on. By the time 2012 ended Jess Stirba (2012 – 2017) had joined as well. In five years more than 50 contributors have produced thousands pieces of published content for Hipsters of the Coast.