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Love your LGS

2021 Love your LGS-campaign

In the context of Magic: The Gathering, LGS refers to a local game store.[1] Local game shops sell Magic and other TCGs, and may for example also have miniatures, D&D and comics.

WPN supported activities[ | ]

Local game shops can be the venue for the lower levels of Organized Play, supported by the Wizards Play Network (WPN). Prereleases provide a casual play atmosphere and an enjoyable atmosphere to get a preview of new cards. Friday Night Magic (FNM) enables players to compete for special foil DCI cards and other prizes. These tournaments are mostly for amateurs and are a good place to start your Magic-playing career, but are only available at stores and clubs with Wizards of the Coast Premiere status.

In-store play program[ | ]

In 2017, a new in-store play program was set up under guidance of Chris Tulach.[2][3] This program differentiates local players as follows:[4]

  • New Player: No knowledge of how to play Magic.
  • Interested Player: Basic understanding of Magic, ready to learn more about strategy and game play.
  • Engaged Player: Competence in Magic game play, eager to invest in the game on a regular basis.
  • Super Fan: Dedicated to Magic for the long-term. Later renamed Enfranchised Player.[5]

Ideal event path[ | ]

Event Primary audience Secondary audience When
Magic Open House New Interested, Engaged Saturday prior to each set's prerelease.
Magic League Interested New, Engaged Four successive weeks, starting the Monday after each set's release.
Friday Night Magic Interested, Engaged New Weekly on Fridays.
Prerelease Interested, Engaged New Weekend before release
Draft Weekend Engaged Interested Weekend after release
Standard Showdown Engaged Interested Eight consecutive weekends after release
Store Championship Engaged Eight weeks after release

Product path[ | ]

With the expanded product mix that was introduced with Throne of EldraineCollector Boosters, Theme Boosters, and Brawl Decks especially — the ideal product path became less about player's experience level and more about the kind of experience the player wanted.[6] This aspect was further strengthened with the introduction of the Arena Starter Kit en the Welcome Booster with Core Set 2021.[7]

Gallery[ | ]

References[ | ]