(Corrected card number for Lucille - https://scryfall.com/card/sld/581/lucille) Tag: Visual edit |
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==Description== |
==Description== |
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− | + | The ''Secret Lair'' Series is Wizard of the Coast's first full foray into selling single [[reprint]]s directly to players. |
|
+ | The first ''Secret Lair'' series all consisted of [[alternate art]] reprints. [[Wizards of the Coast]] was trying to work with [[artist]]s they usually didn't: street artists, comic book artists, album cover designers, etc. Alternately, they used traditional ''Magic'' artists working with very non-traditional art briefs. |
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− | With the [[Secret Lair Drop Series: The Walking Dead|The Walking Dead]] series, the premise of only reprints was abandoned. [[Mark Heggen]] revealed that [[R&D]] views Secret Lair platform as a product - testing grounds that platform lets them try things they can't do in normal products. He acknowledged that it had been art up to 2020, but that they had broadened the concept to speak to audiences of different sizes.<ref>{{YouTubeRef|nER_kb12-No|Weekly MTG - Secret Lair: The Walking Dead|channel=Magic: The Gathering|date=October 2, 2020}}</ref> If they identify a small group that would be thrilled by a specific product, this could cater to them: "like game of ''Magic'' the Secret Lair will always try new things and evolve - the first year focused on art which is the low hanging fruit" and "as we have new ideas and want to try new things to make the game joyful for more people, Secret Lair is the place to do that experimentation". |
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+ | |||
+ | With the [[Secret Lair Drop Series: The Walking Dead|The Walking Dead]] series, the premise of only reprints with alternate art was abandoned. [[Mark Heggen]] revealed that [[R&D]] views Secret Lair platform as a product - testing grounds platform that lets them try things they can't do in normal products. He acknowledged that it had been art up to 2020, but that they had broadened the concept to speak to audiences of different sizes.<ref>{{YouTubeRef|nER_kb12-No|Weekly MTG - Secret Lair: The Walking Dead|channel=Magic: The Gathering|date=October 2, 2020}}</ref> If they identify a small group that would be thrilled by a specific product, this could cater to them: "like game of ''Magic'' the Secret Lair will always try new things and evolve - the first year focused on art which is the low hanging fruit" and "as we have new ideas and want to try new things to make the game joyful for more people, Secret Lair is the place to do that experimentation". |
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+ | |||
+ | Even though the reaction among the fans was very negative, the Walking Dead was the best selling drop, luring in buyers from outside of the ''Magic'' world. This prompted the company to keep on experimenting in this realm.<ref name="2021 sneak peek>{{WebRef|url=https://www.twitch.tv/videos/824651149|title=Weekly MTG: Secret Lair 2021 Sneak Peak|date=December 3, 2020|publisher=Magicthegather.com}}</ref> |
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===Drop Series=== |
===Drop Series=== |
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All cards in the print-to-demand ''Secret Lair Drop Series'' have a [[rare]] or [[mythic rare]] shooting star [[expansion symbol]]. The tokens have a common expansion symbol. The ''Secret Lair Drop Series'' are English only. |
All cards in the print-to-demand ''Secret Lair Drop Series'' have a [[rare]] or [[mythic rare]] shooting star [[expansion symbol]]. The tokens have a common expansion symbol. The ''Secret Lair Drop Series'' are English only. |
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− | + | Each "[[drop]]" contains between three and seven cards and/or [[token]]s in a customized [[card box|collector box]], costing either $29.99, $39.99, or $49.99 depending on the drop – some of which use premium [[foil]] cards as well. Additionally, the "drops" can contain digital product redemption codes for MTG Arena or MTG Online for various online products to be used in their respective platform. The drops are only available for purchase from the [[Wizards of the Coast]] webshop [https://secretlair.wizards.com/us secretlair.wizards.com]. The first year, each drop usually only lasted for 24 hours (though there were some exceptions). "[[Superdrop]]s" were introduced as multi-day sales that include multiple different drops that can be purchased individually or as part of a bundle.<ref name="Ultimate"/> Additional information on the contents of each Secret Lair Drop can be found on the webshop [https://secretlair.wizards.com/us secretlair.wizards.com]. |
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+ | |||
+ | In the second year, Wizards of the Coast will focus more on superdrops, with solitary drops still possible for special occasions.<ref name="2021 sneak peek/> |
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{| class="wikitable sortable" |
{| class="wikitable sortable" |
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!Card numbers |
!Card numbers |
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!Release date |
!Release date |
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− | !Price |
+ | !Price<br>(non-foil) |
− | !Price |
+ | !Price<br>(foil) |
+ | !MTGA<br>Sleeves |
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+ | !MTGO<br>Cards |
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+ | !Other |
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|- |
|- |
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|''[[Secret Lair Drop Series (December 2019)|Bitterblossom Dreams]]'' |
|''[[Secret Lair Drop Series (December 2019)|Bitterblossom Dreams]]'' |
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|$29.99 |
|$29.99 |
||
| |
| |
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+ | |Y |
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+ | |Non-Foil |
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+ | |MTGO Avatar x4 |
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|- |
|- |
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|''[[Secret Lair Drop Series (December 2019)|Eldraine Wonderland]]'' |
|''[[Secret Lair Drop Series (December 2019)|Eldraine Wonderland]]'' |
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| |
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|$29.99 |
|$29.99 |
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+ | |Y |
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+ | |Non-Foil |
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+ | | |
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|- |
|- |
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|''[[Secret Lair Drop Series (December 2019)|Restless in Peace]]'' |
|''[[Secret Lair Drop Series (December 2019)|Restless in Peace]]'' |
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|2019-12-05 |
|2019-12-05 |
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|$29.99 |
|$29.99 |
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+ | | |
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+ | |Y |
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+ | |Non-Foil |
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| |
| |
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|- |
|- |
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| |
| |
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|$29.99 |
|$29.99 |
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+ | |Y |
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+ | |Non-Foil |
||
+ | | |
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|- |
|- |
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|''[[Secret Lair Drop Series (December 2019)|<explosion sounds>]]'' |
|''[[Secret Lair Drop Series (December 2019)|<explosion sounds>]]'' |
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|2019-12-07 |
|2019-12-07 |
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|$29.99 |
|$29.99 |
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+ | | |
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+ | |Y |
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+ | |Non-Foil |
||
| |
| |
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|- |
|- |
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| |
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|$39.99 |
|$39.99 |
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+ | |Y |
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+ | |Non-Foil |
||
+ | | |
||
|- |
|- |
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|''[[Secret Lair Drop Series (December 2019)|OMG KITTIES!]]'' |
|''[[Secret Lair Drop Series (December 2019)|OMG KITTIES!]]'' |
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Line 60: | Line 87: | ||
| |
| |
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|$39.99 |
|$39.99 |
||
+ | |Y |
||
+ | |Non-Foil |
||
+ | |MTGA Avatar x2 |
||
|- |
|- |
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|''[[{{SLD|Year of the Rat}}]]'' |
|''[[{{SLD|Year of the Rat}}]]'' |
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| |
| |
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|$39.99 |
|$39.99 |
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+ | |Y |
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+ | | |
||
+ | | |
||
|- |
|- |
||
|[[{{SLD|Theros Stargazing|''Theros Stargazing'', Volume I}}]] |
|[[{{SLD|Theros Stargazing|''Theros Stargazing'', Volume I}}]] |
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Line 72: | Line 105: | ||
| |
| |
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|$39.99 |
|$39.99 |
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+ | |Y |
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+ | | |
||
+ | | |
||
|- |
|- |
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|[[{{SLD|Theros Stargazing|''Theros Stargazing'', Volume II}}]] |
|[[{{SLD|Theros Stargazing|''Theros Stargazing'', Volume II}}]] |
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Line 78: | Line 114: | ||
| |
| |
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|$39.99 |
|$39.99 |
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+ | |Y |
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+ | | |
||
+ | | |
||
|- |
|- |
||
|[[{{SLD|Theros Stargazing|''Theros Stargazing'', Volume III}}]] |
|[[{{SLD|Theros Stargazing|''Theros Stargazing'', Volume III}}]] |
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Line 84: | Line 123: | ||
| |
| |
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|$39.99 |
|$39.99 |
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+ | |Y |
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+ | | |
||
+ | | |
||
|- |
|- |
||
|[[{{SLD|Theros Stargazing|''Theros Stargazing'', Volume IV}}]] |
|[[{{SLD|Theros Stargazing|''Theros Stargazing'', Volume IV}}]] |
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Line 90: | Line 132: | ||
| |
| |
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|$39.99 |
|$39.99 |
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+ | |Y |
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+ | | |
||
+ | | |
||
|- |
|- |
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|[[{{SLD|Theros Stargazing|''Theros Stargazing'', Volume V}}]] |
|[[{{SLD|Theros Stargazing|''Theros Stargazing'', Volume V}}]] |
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Line 96: | Line 141: | ||
| |
| |
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|$39.99 |
|$39.99 |
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+ | |Y |
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+ | | |
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+ | | |
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|- |
|- |
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|''[[{{SLD|International Women's Day}}]]'' |
|''[[{{SLD|International Women's Day}}]]'' |
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Line 102: | Line 150: | ||
| |
| |
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|$49.99 |
|$49.99 |
||
+ | |Y |
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+ | | |
||
+ | | |
||
|- |
|- |
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|''[[{{SLD|Thalia - Beyond the Helvault}}]]'' |
|''[[{{SLD|Thalia - Beyond the Helvault}}]]'' |
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Line 108: | Line 159: | ||
| |
| |
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|$29.99 |
|$29.99 |
||
+ | |Y |
||
+ | | |
||
+ | |MTGA Card Styles |
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|- |
|- |
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|''[[{{SLD|April Fools}}]]'' |
|''[[{{SLD|April Fools}}]]'' |
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| |
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|N/A{{ref|distribution|‡}} |
|N/A{{ref|distribution|‡}} |
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+ | | |
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+ | | |
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+ | | |
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|- |
|- |
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|''[[{{SLD|The Godzilla Lands}}]]'' |
|''[[{{SLD|The Godzilla Lands}}]]'' |
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Line 120: | Line 177: | ||
| |
| |
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|$29.99 |
|$29.99 |
||
+ | |Y |
||
+ | | |
||
+ | | |
||
|- |
|- |
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|''[[{{SLD|Summer Superdrop|Full Sleeves: The Tattoo Pack}}]]'' |
|''[[{{SLD|Summer Superdrop|Full Sleeves: The Tattoo Pack}}]]'' |
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Line 125: | Line 185: | ||
|2020-06-01 |
|2020-06-01 |
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|$29.99 |
|$29.99 |
||
+ | | |
||
+ | |Y |
||
+ | |Non-Foil |
||
| |
| |
||
|- |
|- |
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Line 132: | Line 195: | ||
| |
| |
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|$39.99 |
|$39.99 |
||
+ | |Y |
||
+ | |Non-Foil |
||
+ | | |
||
|- |
|- |
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|''[[{{SLD|Summer Superdrop|The Path Not Traveled}}]]'' |
|''[[{{SLD|Summer Superdrop|The Path Not Traveled}}]]'' |
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Line 138: | Line 204: | ||
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| |
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|$39.99 |
|$39.99 |
||
+ | |Y |
||
+ | |Non-Foil |
||
+ | | |
||
|- |
|- |
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|''[[{{SLD|Summer Superdrop|Mountain, Go}}]]'' |
|''[[{{SLD|Summer Superdrop|Mountain, Go}}]]'' |
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Line 144: | Line 213: | ||
| |
| |
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|$29.99 |
|$29.99 |
||
+ | |Y |
||
+ | |Non-Foil |
||
+ | | |
||
|- |
|- |
||
|''[[{{SLD|Summer Superdrop|Ornithological Studies}}]]'' |
|''[[{{SLD|Summer Superdrop|Ornithological Studies}}]]'' |
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Line 149: | Line 221: | ||
|2020-06-05 |
|2020-06-05 |
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|$29.99 |
|$29.99 |
||
+ | | |
||
+ | |Y |
||
+ | |Non-Foil |
||
| |
| |
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|- |
|- |
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Line 155: | Line 230: | ||
|2020-08-19 |
|2020-08-19 |
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|$29.99 |
|$29.99 |
||
+ | | |
||
+ | | |
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+ | | |
||
| |
| |
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|- |
|- |
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Line 162: | Line 240: | ||
|$29.99 |
|$29.99 |
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|$39.99 |
|$39.99 |
||
+ | |Y |
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+ | |Foil / Non-Foil |
||
+ | | |
||
|- |
|- |
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|''[[{{SLD|Happy Yargle Day!}}]]'' |
|''[[{{SLD|Happy Yargle Day!}}]]'' |
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Line 168: | Line 249: | ||
|$29.99 |
|$29.99 |
||
|$39.99 |
|$39.99 |
||
+ | | |
||
+ | |Foil / Non-Foil |
||
+ | | |
||
|- |
|- |
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|''[[{{SLD|Showcase: Zendikar Revisited}}]]'' |
|''[[{{SLD|Showcase: Zendikar Revisited}}]]'' |
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Line 174: | Line 258: | ||
|$29.99 |
|$29.99 |
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|$39.99 |
|$39.99 |
||
+ | |Y |
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+ | | |
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+ | | |
||
|- |
|- |
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|''[[{{SLD|The Walking Dead}}]]'' |
|''[[{{SLD|The Walking Dead}}]]'' |
||
|143 - 153 |
|143 - 153 |
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− | |2020-10-04 |
+ | |2020-10-04 |
| |
| |
||
|$49.99 |
|$49.99 |
||
+ | | |
||
+ | |Non-Foil |
||
+ | | |
||
+ | |- |
||
+ | |''[[Secret Lair Drop Series: Extra Life 2020|Extra Life 2020]]'' |
||
+ | |164 - 167 |
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+ | |2020-11-06 |
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+ | | |
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+ | |$59.99 |
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+ | |Y |
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+ | |Foil |
||
+ | | |
||
+ | |- |
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+ | |''[[Secret Lair Drop Series: Secretversary|Artist Series: Seb McKinnon]]'' |
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+ | |119 - 122 |
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+ | |2020-11-30 |
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+ | |$29.99 |
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+ | |$39.99 |
||
+ | |Y |
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+ | |Foil / Non-Foil |
||
+ | | |
||
+ | |- |
||
+ | |''[[Secret Lair Drop Series: Secretversary|Happy Little Gathering]]'' |
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+ | |100 - 109 |
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+ | |2020-11-30 |
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+ | |$29.99 |
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+ | | $39.99 |
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+ | | |
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+ | |Foil / Non-Foil |
||
+ | |MTGA Non Foil |
||
+ | |- |
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+ | |''[[Secret Lair Drop Series: Secretversary|Hope You Like Squirrels]]'' |
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+ | |195 - 200 |
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+ | |2020-11-30 |
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+ | | |
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+ | |$39.99 |
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+ | |Y |
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+ | |Foil |
||
+ | | |
||
+ | |- |
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+ | |''[[Secret Lair Drop Series: Secretversary|A Box of Rocks]]'' |
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+ | |201 - 205 |
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+ | |2020-11-30 |
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+ | |$29.99 |
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+ | |$39.99 |
||
+ | | |
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+ | |Foil / Non-Foil |
||
+ | | |
||
+ | |- |
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+ | |''[[Secret Lair Drop Series: Secretversary|Party Hard, Shred Harder]]'' |
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+ | |138 - 142 |
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+ | |2020-11-30 |
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+ | |$29.99 |
||
+ | | |
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+ | | |
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+ | |Non-Foil |
||
+ | | |
||
+ | |- |
||
+ | |''[[{{SLD|(February 2021)}}]]'' |
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+ | | |
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+ | |2021-02 |
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+ | | |
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+ | | |
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+ | | |
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+ | | |
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+ | | |
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|} |
|} |
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{{note|missing|†}} As of June 22, 2020, card 059 is removed from the set and won't be printed.<ref>{{TwitterRef|MTGSecretLair|1275207917692542976}}</ref><br> |
{{note|missing|†}} As of June 22, 2020, card 059 is removed from the set and won't be printed.<ref>{{TwitterRef|MTGSecretLair|1275207917692542976}}</ref><br> |
||
{{note|distribution|‡}} Small numbers of the set were allocated to all [[WPN]] locations in September, 2020, to be used at their discretion.<ref>{{WebRef|url=https://wpn.wizards.com/en/article/sneak-peek-zendikar-rising-marketing-kit|title=Sneak Peek: Zendikar Rising Marketing Kit|author=[[WPN]]|date=September 2, 2020|publisher=[[Wizards Play Network]]}}</ref> |
{{note|distribution|‡}} Small numbers of the set were allocated to all [[WPN]] locations in September, 2020, to be used at their discretion.<ref>{{WebRef|url=https://wpn.wizards.com/en/article/sneak-peek-zendikar-rising-marketing-kit|title=Sneak Peek: Zendikar Rising Marketing Kit|author=[[WPN]]|date=September 2, 2020|publisher=[[Wizards Play Network]]}}</ref> |
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+ | |||
+ | ====Artist Series ==== |
||
+ | The Artist Series is a sub-series of drops for which a famous [[artist]] is allowed to choose four ''[[Magic]]'' [[card]]s they want to illustrate. They get "carte blanche"; total freedom to do what they want.<ref>{{TwitterRef|SebMcKinnon|1331291369906860036|author=[[Seb McKinnon]]|title=MtG Secret Lair: Artist Series Thread|date=November 24, 2020}}</ref> Artists who have received such a series include: |
||
+ | |||
+ | *[[Seb McKinnon]] |
||
+ | *[[Johannes Voss]] (to be released in 2021<ref name="2021 sneak peek/>) |
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+ | *[[Phil Foglio]] and [[Kaja Foglio]] (to be released in 2022<ref name="2021 sneak peek/>) |
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+ | |||
+ | ==== Expected drops ==== |
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+ | *''[[{{SLD|Read the Fine Print}}]]'' (four creatures and one enchantment).<ref>{{WebRef|url=https://www.reddit.com/r/magicTCG/comments/j4mg9c/innistrad_set_names_new_drops_public_records/|title=New Drops?|author=Payneswalker|date=October 3, 2020|publisher=Reddit}}</ref><ref>{{WebRef|url=https://www.hipstersofthecoast.com/2020/12/secret-lairs-2021-plans-revealed-focus-on-artists-and-superdrops/|title=Secret Lair’s 2021 Plans Revealed: Focus on Artists and Superdrops|author=David McCoy|date=DEcember 4, 2020|publisher=[[Hipsters of the Coast]]}}</ref> |
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+ | * A drop with illustrations by noted comic book artist [[Wikipedia:Fiona Staples|Fiona Staples]].<ref name="2021 sneak peek/> |
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+ | * A drop focused on [[Dinosaur]]s.<ref name="2021 sneak peek/> |
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+ | |||
+ | ====Bonus cards==== |
||
+ | Each drop is delivered with a bonus card in the package. The chosen card may vary, but each drop only comes with a certain selection of cards. This usually has a theme connected to that specific drop. |
||
+ | {| class="wikitable sortable" |
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+ | !# |
||
+ | !Bonus card |
||
+ | |- |
||
+ | |501 |
||
+ | |Stained-glass {{card|Karn, the Great Creator||SLD}} |
||
+ | |- |
||
+ | |502 |
||
+ | |Stained-glass {{card|Ugin, the Ineffable||SLD}} |
||
+ | |- |
||
+ | |503 |
||
+ | |Stained-glass {{card|Gideon Blackblade||SLD}} |
||
+ | |- |
||
+ | |504 |
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+ | |Stained-glass {{card|Teyo, the Shieldmage||SLD}} |
||
+ | |- |
||
+ | |505 |
||
+ | |Stained-glass {{card|The Wanderer||SLD}} |
||
+ | |- |
||
+ | |506 |
||
+ | |Stained-glass {{card|Jace, Wielder of Mysteries||SLD}} |
||
+ | |- |
||
+ | |507 |
||
+ | |Stained-glass {{card|Kasmina, Enigmatic Mentor||SLD}} |
||
+ | |- |
||
+ | |508 |
||
+ | |Stained-glass {{card|Narset, Parter of Veils||SLD}} |
||
+ | |- |
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+ | |509 |
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+ | |Stained-glass {{card|Davriel, Rogue Shadowmage||SLD}} |
||
+ | |- |
||
+ | |510 |
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+ | |Stained-glass {{card|Liliana, Dreadhorde General||SLD}} |
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+ | |- |
||
+ | |511 |
||
+ | |Stained-glass {{card|Ob Nixilis, the Hate-Twisted||SLD}} |
||
+ | |- |
||
+ | |512 |
||
+ | |Stained-glass {{card|Chandra, Fire Artisan||SLD}} |
||
+ | |- |
||
+ | |513 |
||
+ | |Stained-glass {{card|Jaya, venerated Firemage||SLD}} |
||
+ | |- |
||
+ | |514 |
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+ | |Stained-glass {{card|Sarkhan the Masterless||SLD}} |
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+ | |- |
||
+ | |515 |
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+ | |Stained-glass {{card|Tibalt, Rakish Instigator||SLD}} |
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+ | |- |
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+ | |516 |
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+ | |Stained-glass {{card|Arlinn, Voice of the Pack||SLD}} |
||
+ | |- |
||
+ | |517 |
||
+ | |Stained-glass {{card|Jiang Yanggu, Wildcrafter||SLD}} |
||
+ | |- |
||
+ | |518 |
||
+ | |Stained-glass {{card|Nissa, Who Shakes the World||SLD}} |
||
+ | |- |
||
+ | |519 |
||
+ | |Stained-glass {{card|Vivien, Champion of the Wilds||SLD}} |
||
+ | |- |
||
+ | |520 |
||
+ | |Stained-glass {{card|Ajani, the Greathearted||SLD}} |
||
+ | |- |
||
+ | |521 |
||
+ | |Stained-glass {{card|Domri, Anarch of Bolas||SLD}} |
||
+ | |- |
||
+ | |522 |
||
+ | |Stained-glass {{card|Nicol Bolas, Dragon-God||SLD}} |
||
+ | |- |
||
+ | |523 |
||
+ | |Stained-glass {{card|Ral, Storm Conduit||SLD}} |
||
+ | |- |
||
+ | |524 |
||
+ | |Stained-glass {{card|Sorin, Vengeful Bloodlord||SLD}} |
||
+ | |- |
||
+ | |525 |
||
+ | |Stained-glass {{card|Tamiyo, Collector of Tales||SLD}} |
||
+ | |- |
||
+ | |526 |
||
+ | |Stained-glass {{card|Teferi, Time Raveler||SLD}} |
||
+ | |- |
||
+ | |527 |
||
+ | |Stained-glass {{card|Angrath, Captain of Chaos||SLD}} |
||
+ | |- |
||
+ | |528 |
||
+ | |Stained-glass {{card|Ashiok, Dream Render||SLD}} |
||
+ | |- |
||
+ | |529 |
||
+ | |Stained-glass {{card|Dovin, Hand of Control||SLD}} |
||
+ | |- |
||
+ | |530 |
||
+ | |Stained-glass {{card|Huatli, the Sun's Heart||SLD}} |
||
+ | |- |
||
+ | |531 |
||
+ | |Stained-glass {{card|Kaya, Bane of the Dead||SLD}} |
||
+ | |- |
||
+ | |532 |
||
+ | |Stained-glass {{card|Kiora, Behemoth Beckoner||SLD}} |
||
+ | |- |
||
+ | |533 |
||
+ | |Stained-glass {{card|Nahiri, Storm of Stone||SLD}} |
||
+ | |- |
||
+ | |534 |
||
+ | |Stained-glass {{card|Saheeli, Sublime Arificer||SLD}} |
||
+ | |- |
||
+ | |535 |
||
+ | |Stained-glass {{card|Samut, Tyrant Smasher||SLD}} |
||
+ | |- |
||
+ | |536 |
||
+ | |Stained-glass {{card|Vraska, Swarm's Eminence||SLD}} |
||
+ | |- |
||
+ | |537 |
||
+ | |White-bordered {{card|Tibalt, the Fiend-Blooded||SLD}} |
||
+ | |- |
||
+ | |538 |
||
+ | | |
||
+ | |- |
||
+ | |539 |
||
+ | | |
||
+ | |- |
||
+ | |540 |
||
+ | | |
||
+ | |- |
||
+ | |581 |
||
+ | |Mechanically unique {{card|Lucille||SLD}} |
||
+ | |} |
||
===Ultimate Edition=== |
===Ultimate Edition=== |
||
Line 196: | Line 491: | ||
|2020-05-29 |
|2020-05-29 |
||
|$400 |
|$400 |
||
+ | |- |
||
+ | |''[[Secret Lair: Ultimate Edition 2]]'' |
||
+ | | |
||
+ | |2021 |
||
+ | |TBA |
||
|} |
|} |
||
Revision as of 14:01, 4 December 2020
Secret Lair is a “sub-brand” of Magic: The Gathering that groups existing cards into small collectible sets with strange themes and wild new art styles.[1][2]
Description
The Secret Lair Series is Wizard of the Coast's first full foray into selling single reprints directly to players.
The first Secret Lair series all consisted of alternate art reprints. Wizards of the Coast was trying to work with artists they usually didn't: street artists, comic book artists, album cover designers, etc. Alternately, they used traditional Magic artists working with very non-traditional art briefs.
With the The Walking Dead series, the premise of only reprints with alternate art was abandoned. Mark Heggen revealed that R&D views Secret Lair platform as a product - testing grounds platform that lets them try things they can't do in normal products. He acknowledged that it had been art up to 2020, but that they had broadened the concept to speak to audiences of different sizes.[3] If they identify a small group that would be thrilled by a specific product, this could cater to them: "like game of Magic the Secret Lair will always try new things and evolve - the first year focused on art which is the low hanging fruit" and "as we have new ideas and want to try new things to make the game joyful for more people, Secret Lair is the place to do that experimentation".
Even though the reaction among the fans was very negative, the Walking Dead was the best selling drop, luring in buyers from outside of the Magic world. This prompted the company to keep on experimenting in this realm.[4]
Drop Series
All cards in the print-to-demand Secret Lair Drop Series have a rare or mythic rare shooting star expansion symbol. The tokens have a common expansion symbol. The Secret Lair Drop Series are English only.
Each "drop" contains between three and seven cards and/or tokens in a customized collector box, costing either $29.99, $39.99, or $49.99 depending on the drop – some of which use premium foil cards as well. Additionally, the "drops" can contain digital product redemption codes for MTG Arena or MTG Online for various online products to be used in their respective platform. The drops are only available for purchase from the Wizards of the Coast webshop secretlair.wizards.com. The first year, each drop usually only lasted for 24 hours (though there were some exceptions). "Superdrops" were introduced as multi-day sales that include multiple different drops that can be purchased individually or as part of a bundle.[5] Additional information on the contents of each Secret Lair Drop can be found on the webshop secretlair.wizards.com.
In the second year, Wizards of the Coast will focus more on superdrops, with solitary drops still possible for special occasions.[4]
Drop | Card numbers | Release date | Price (non-foil) |
Price (foil) |
MTGA Sleeves |
MTGO Cards |
Other |
---|---|---|---|---|---|---|---|
Bitterblossom Dreams | 012 - 016 | 2019-12-03 | $29.99 | Y | Non-Foil | MTGO Avatar x4 | |
Eldraine Wonderland | 001 - 005 | 2019-12-04 | $29.99 | Y | Non-Foil | ||
Restless in Peace | 006 - 008 | 2019-12-05 | $29.99 | Y | Non-Foil | ||
Seeing Visions | 029 - 032 | 2019-12-06 | $29.99 | Y | Non-Foil | ||
<explosion sounds> | 017 - 021 | 2019-12-07 | $29.99 | Y | Non-Foil | ||
Kaleidoscope Killers | 009 - 011 | 2019-12-08 | $39.99 | Y | Non-Foil | ||
OMG KITTIES! | 022 - 028 | 2019-12-09 | $39.99 | Y | Non-Foil | MTGA Avatar x2 | |
Year of the Rat | 033 - 036 | 2020-01-27 | $39.99 | Y | |||
Theros Stargazing, Volume I | 068 - 070 | 2020-02-14 | $39.99 | Y | |||
Theros Stargazing, Volume II | 071 - 073 | 2020-02-14 | $39.99 | Y | |||
Theros Stargazing, Volume III | 074 - 076 | 2020-02-14 | $39.99 | Y | |||
Theros Stargazing, Volume IV | 077 - 079 | 2020-02-14 | $39.99 | Y | |||
Theros Stargazing, Volume V | 080 - 082 | 2020-02-14 | $39.99 | Y | |||
International Women's Day | 051 - 055 | 2020-03-08 | $49.99 | Y | |||
Thalia - Beyond the Helvault | 037 - 040 | 2020-03-12 | $29.99 | Y | MTGA Card Styles | ||
April Fools | 060 - 062† | 2020-09-11 | N/A‡ | ||||
The Godzilla Lands | 063 - 067 | 2020-05-07 | $29.99 | Y | |||
Full Sleeves: The Tattoo Pack | 041 - 045 | 2020-06-01 | $29.99 | Y | Non-Foil | ||
Can You Feel with a Heart of Steel? | 056 - 058 | 2020-06-02 | $39.99 | Y | Non-Foil | ||
The Path Not Traveled | 087 - 090 | 2020-06-03 | $39.99 | Y | Non-Foil | ||
Mountain, Go | 083 - 086 | 2020-06-04 | $29.99 | Y | Non-Foil | ||
Ornithological Studies | 091 - 095 | 2020-06-05 | $29.99 | Y | Non-Foil | ||
Prime Slime | 133 - 137 | 2020-08-19 | $29.99 | ||||
Every Dog Has Its Day | 096 - 099 | 2020-08-26 | $29.99 | $39.99 | Y | Foil / Non-Foil | |
Happy Yargle Day! | 110 - 114 | 2020-09-03 | $29.99 | $39.99 | Foil / Non-Foil | ||
Showcase: Zendikar Revisited | 154 - 158 | 2020-09-25 | $29.99 | $39.99 | Y | ||
The Walking Dead | 143 - 153 | 2020-10-04 | $49.99 | Non-Foil | |||
Extra Life 2020 | 164 - 167 | 2020-11-06 | $59.99 | Y | Foil | ||
Artist Series: Seb McKinnon | 119 - 122 | 2020-11-30 | $29.99 | $39.99 | Y | Foil / Non-Foil | |
Happy Little Gathering | 100 - 109 | 2020-11-30 | $29.99 | $39.99 | Foil / Non-Foil | MTGA Non Foil | |
Hope You Like Squirrels | 195 - 200 | 2020-11-30 | $39.99 | Y | Foil | ||
A Box of Rocks | 201 - 205 | 2020-11-30 | $29.99 | $39.99 | Foil / Non-Foil | ||
Party Hard, Shred Harder | 138 - 142 | 2020-11-30 | $29.99 | Non-Foil | |||
(February 2021) | 2021-02 |
^† As of June 22, 2020, card 059 is removed from the set and won't be printed.[6]
^‡ Small numbers of the set were allocated to all WPN locations in September, 2020, to be used at their discretion.[7]
Artist Series
The Artist Series is a sub-series of drops for which a famous artist is allowed to choose four Magic cards they want to illustrate. They get "carte blanche"; total freedom to do what they want.[8] Artists who have received such a series include:
- Seb McKinnon
- Johannes Voss (to be released in 2021[4])
- Phil Foglio and Kaja Foglio (to be released in 2022[4])
Expected drops
- Read the Fine Print (four creatures and one enchantment).[9][10]
- A drop with illustrations by noted comic book artist Fiona Staples.[4]
- A drop focused on Dinosaurs.[4]
Bonus cards
Each drop is delivered with a bonus card in the package. The chosen card may vary, but each drop only comes with a certain selection of cards. This usually has a theme connected to that specific drop.
Ultimate Edition
Ultimate Edition is a different product line under the Secret Lair umbrella with the same sensibility but with a different distribution model (through LGS's).[5]
Set | Card numbers | Release date | Price |
---|---|---|---|
Secret Lair: Ultimate Edition | 001 - 005 | 2020-05-29 | $400 |
Secret Lair: Ultimate Edition 2 | 2021 | TBA |
References
- ↑ Tom Marks (November 25, 2019). "Magic: The Gathering Reveals New Secret Lair Drop Series With Wild Art". Ca.ign.com.
- ↑ Mark Heggen (November 25, 2019). "Revealing Secret Lair". magicthegathering.com. Wizards of the Coast.
- ↑ Weekly MTG - Secret Lair: The Walking Dead (Video). Magic: The Gathering. YouTube (October 2, 2020).
- ↑ a b c d e f Weekly MTG: Secret Lair 2021 Sneak Peak. Magicthegather.com (December 3, 2020).
- ↑ a b Wizards of the Coast (March 13, 2020). "Making Fetch Happen—Secret Lair: Ultimate Edition". magicthegathering.com. Wizards of the Coast.
- ↑ MTGSecretLair. Twitter.
- ↑ WPN (September 2, 2020). "Sneak Peek: Zendikar Rising Marketing Kit". Wizards Play Network.
- ↑ Seb McKinnon (November 24, 2020). "MtG Secret Lair: Artist Series Thread". Twitter.
- ↑ Payneswalker (October 3, 2020). "New Drops?". Reddit.
- ↑ David McCoy (DEcember 4, 2020). "Secret Lair’s 2021 Plans Revealed: Focus on Artists and Superdrops". Hipsters of the Coast.