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Revision as of 17:30, 22 April 2021

Secret Lair

Secret Lair is a “sub-brand” of Magic: The Gathering that groups existing cards into small collectible sets with strange themes and wild new art styles.[1][2]

Description

The Secret Lair Series is Wizard of the Coast's first full foray into selling single reprints directly to players.

The first Secret Lair series all consisted of alternate art reprints. Wizards of the Coast was trying to work with artists they usually didn't: street artists, comic book artists, album cover designers, etc. Alternately, they used traditional Magic artists working with very non-traditional art briefs.

With the The Walking Dead series, the premise of only reprints with alternate art was abandoned. Mark Heggen revealed that R&D views Secret Lair platform as a product - testing grounds platform that lets them try things they can't do in normal products. He acknowledged that it had been art up to 2020, but that they had broadened the concept to speak to audiences of different sizes.[3] If they identify a small group that would be thrilled by a specific product, this could cater to them: "like game of Magic the Secret Lair will always try new things and evolve - the first year focused on art which is the low hanging fruit" and "as we have new ideas and want to try new things to make the game joyful for more people, Secret Lair is the place to do that experimentation".

Even though the reaction among the fans was very negative, the Walking Dead was the best selling drop, luring in buyers from outside of the Magic world. This prompted the company to keep on experimenting in this realm.[4]

Drop Series

All cards in the print-to-demand Secret Lair Drop Series have a rare or mythic rare shooting star expansion symbol. The tokens have a common expansion symbol. The Secret Lair Drop Series are English only.

Each "drop" contains between three and seven cards and/or tokens in a customized collector box, costing either $29.99, $39.99, or $49.99 depending on the drop – some of which use premium foil cards as well. Additionally, the "drops" can contain digital product redemption codes for MTG Arena or MTG Online for various online products to be used in their respective platform. The drops are only available for purchase from the Wizards of the Coast webshop secretlair.wizards.com. The first year, each drop usually only lasted for 24 hours (though there were some exceptions). "Superdrops" were introduced as multi-day sales that include multiple different drops that can be purchased individually or as part of a bundle.[5] Additional information on the contents of each Secret Lair Drop can be found on the webshop secretlair.wizards.com.

In the second year, Wizards of the Coast will focus more on superdrops, with solitary drops still possible for special occasions.[4]

# Drop Card numbers Release date Price
(non-foil)
Price
(foil)
MTGA
Sleeves
MTGO
Cards
Other
1 Bitterblossom Dreams 012 - 016 2019-12-03 $29.99 Y Non-Foil MTGO Avatar x4
2 Eldraine Wonderland 001 - 005 2019-12-04 $29.99 Y Non-Foil
3 Restless in Peace 006 - 008 2019-12-05 $29.99 Y Non-Foil
4 Seeing Visions 029 - 032 2019-12-06 $29.99 Y Non-Foil
5 <explosion sounds> 017 - 021 2019-12-07 $29.99 Y Non-Foil
6 Kaleidoscope Killers 009 - 011 2019-12-08 $39.99 Y Non-Foil
7 OMG KITTIES! 022 - 028 2019-12-09 $39.99 Y Non-Foil MTGA Avatar x2
8 Year of the Rat 033 - 036 2020-01-27 $39.99 Y
9 Theros Stargazing, Volume I 068 - 070 2020-02-14 $39.99 Y
10 Theros Stargazing, Volume II 071 - 073 2020-02-14 $39.99 Y
11 Theros Stargazing, Volume III 074 - 076 2020-02-14 $39.99 Y
12 Theros Stargazing, Volume IV 077 - 079 2020-02-14 $39.99 Y
13 Theros Stargazing, Volume V 080 - 082 2020-02-14 $39.99 Y
14 International Women's Day 051 - 055 2020-03-08 $49.99 Y
15 Thalia - Beyond the Helvault 037 - 040 2020-03-12 $29.99 Y MTGA Card Styles
16 April Fools 060 - 062 2020-09-11 N/A
17 The Godzilla Lands 063 - 067 2020-05-07 $29.99 Y
18 Full Sleeves: The Tattoo Pack 041 - 045 2020-06-01 $29.99 Y Non-Foil
19 Can You Feel with a Heart of Steel? 056 - 058 2020-06-02 $39.99 Y Non-Foil
20 The Path Not Traveled 087 - 090 2020-06-03 $39.99 Y Non-Foil
21 Mountain, Go 083 - 086 2020-06-04 $29.99 Y Non-Foil
22 Ornithological Studies 091 - 095 2020-06-05 $29.99 Y Non-Foil
23 Prime Slime 133 - 137 2020-08-19 $29.99
24 Every Dog Has Its Day 096 - 099 2020-08-26 $29.99 $39.99 Y Foil / Non-Foil
25 Happy Yargle Day! 110 - 114 2020-09-03 $29.99 $39.99 Foil / Non-Foil
26 Showcase: Zendikar Revisited 154 - 158 2020-09-25 $29.99 $39.99 Y
27 The Walking Dead 143 - 153 2020-10-04 $49.99 Non-Foil
28 Extra Life 2020 164 - 167 2020-11-06 $59.99 Y Foil
29 Artist Series: Seb McKinnon 119 - 122 2020-11-30 $29.99 $39.99 Y Foil / Non-Foil
30 Happy Little Gathering 100 - 109 2020-11-30 $29.99 $39.99 Foil / Non-Foil MTGA Non Foil
31 Hope You Like Squirrels 195 - 200 2020-11-30 $39.99 Y Foil
32 A Box of Rocks 201 - 205 2020-11-30 $29.99 $39.99 Foil / Non-Foil
33 Party Hard, Shred Harder 138 - 142 2020-11-30 $29.99 Non-Foil
34 Faerie, Faerie, Faerie Rad 115 - 118 2021-02-12 $39.99
35 The Unfathomable Crushing Brutality of Basic Lands 239 - 243 2021-02-12 $29.99 $39.99
36 Valentine's Day 2021 214 - 219 2021-02-12 $29.99 $39.99
37 Showcase: Kaldheim – Part 1 220 - 222 2021-02-12 $24.99 $34.99
38 Showcase: Kaldheim – Part 2 223 - 225 2021-02-12 $29.99 $39.99
39 Black is Magic 244 - 250 2021-02-22 $39.99 $49.99
40 Showcase: Strixhaven 268 - 273 2021-04-26 $29.99 $39.99

^† As of June 22, 2020, card 059 is removed from the set and won't be printed.[6]
^‡ Small numbers of the set were allocated to all WPN locations in September, 2020, to be used at their discretion.[7]

Artist Series

The Artist Series is a sub-series of drops for which a famous artist is allowed to choose four Magic cards they want to illustrate. They get "carte blanche"; total freedom to do what they want.[8] Artists who have received such a series include:

Expected drops

Bonus cards

Each drop is delivered with a bonus card in the package. The chosen card may vary, but each drop only comes with a certain selection of cards. This usually has a theme connected to that specific drop.

# Bonus card
501 Stained-glass Karn, the Great Creator
502 Stained-glass Ugin, the Ineffable
503 Stained-glass Gideon Blackblade
504 Stained-glass Teyo, the Shieldmage
505 Stained-glass The Wanderer
506 Stained-glass Jace, Wielder of Mysteries
507 Stained-glass Kasmina, Enigmatic Mentor
508 Stained-glass Narset, Parter of Veils
509 Stained-glass Davriel, Rogue Shadowmage
510 Stained-glass Liliana, Dreadhorde General
511 Stained-glass Ob Nixilis, the Hate-Twisted
512 Stained-glass Chandra, Fire Artisan
513 Stained-glass Jaya, venerated Firemage
514 Stained-glass Sarkhan the Masterless
515 Stained-glass Tibalt, Rakish Instigator
516 Stained-glass Arlinn, Voice of the Pack
517 Stained-glass Jiang Yanggu, Wildcrafter
518 Stained-glass Nissa, Who Shakes the World
519 Stained-glass Vivien, Champion of the Wilds
520 Stained-glass Ajani, the Greathearted
521 Stained-glass Domri, Anarch of Bolas
522 Stained-glass Nicol Bolas, Dragon-God
523 Stained-glass Ral, Storm Conduit
524 Stained-glass Sorin, Vengeful Bloodlord
525 Stained-glass Tamiyo, Collector of Tales
526 Stained-glass Teferi, Time Raveler
527 Stained-glass Angrath, Captain of Chaos
528 Stained-glass Ashiok, Dream Render
529 Stained-glass Dovin, Hand of Control
530 Stained-glass Huatli, the Sun's Heart
531 Stained-glass Kaya, Bane of the Dead
532 Stained-glass Kiora, Behemoth Beckoner
533 Stained-glass Nahiri, Storm of Stone
534 Stained-glass Saheeli, Sublime Artificer
535 Stained-glass Samut, Tyrant Smasher
536 Stained-glass Vraska, Swarm's Eminence
537 White-bordered Tibalt, the Fiend-Blooded
538 Bob Ross-illustrated Evolving Wilds
539 Seb McKinnon-illustrated Swamp (sketch version[14]))
540
581 Mechanically unique Lucille

Ultimate Edition

Ultimate Edition is a different product line under the Secret Lair umbrella with the same sensibility but with a different distribution model (through LGS's).[5]

Set Card numbers Release date Price
Secret Lair: Ultimate Edition 001 - 005 2020-05-29 Around $400
Secret Lair: Ultimate Edition 2 011 - 020 2021-03-05 Around $115

References

  1. Tom Marks (November 25, 2019). "Magic: The Gathering Reveals New Secret Lair Drop Series With Wild Art". Ca.ign.com.
  2. Mark Heggen (November 25, 2019). "Revealing Secret Lair". magicthegathering.com. Wizards of the Coast.
  3. Weekly MTG - Secret Lair: The Walking Dead (Video). Magic: The Gathering. YouTube (October 2, 2020).
  4. a b c d e f g Weekly MTG: Secret Lair 2021 Sneak Peak. Magicthegather.com (December 3, 2020).
  5. a b Wizards of the Coast (March 13, 2020). "Making Fetch Happen—Secret Lair: Ultimate Edition". magicthegathering.com. Wizards of the Coast.
  6. MTGSecretLair. Twitter.
  7. WPN (September 2, 2020). "Sneak Peek: Zendikar Rising Marketing Kit". Wizards Play Network.
  8. Seb McKinnon (November 24, 2020). "MtG Secret Lair: Artist Series Thread". Twitter.
  9. a b c David McCoy (December 10, 2020). "Wizards Announces 3 More Artists That Will Get Their Own Secret Lair Drops". Hipsters of the Coast.
  10. Payneswalker (October 3, 2020). "New Drops?". Reddit.
  11. David McCoy (December 4, 2020). "Secret Lair's 2021 Plans Revealed: Focus on Artists and Superdrops". Hipsters of the Coast.
  12. Secret Lair Leak for Shocks?. Reddit (April 15, 2021).
  13. Mystical Archive Secret Lair leak. Reddit (April 15, 2021).
  14. MetalGearHorus (February 24, 2021). "My Secreversary 2020 Arrived!". Reddit.