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UNF sticker card

Sticker sheet

UNF sticker card back

Sticker sheet card back

Stickers are adhesive labels that were introduced in Unfinity that allow players to modify cards to make them unique.[1][2][3] Stickers are a play aid. You may use alternate options to represent them.[4]

Description[ | ]

Stickers act like counters in many senses but modify much more than simple +1/+1 or keywords. Cards instruct a player to place a sticker on a card as an effect. Players can only sticker their own nonland permanents.[5] Some cards tell you to use a specific type of sticker while others are general.

To avoid players always choosing board-state effects, tickets are used as an economy, similar to energy. Most cards that allow players to sticker provide tickets. Name and art stickers have no board impact unless a card refers to the name or art, so these have no ticket cost. Ability and power/toughness stickers require a minimum of 2 tickets and max out at 6 tickets in Unfinity.[1] When told to place a sticker, the player may opt not to spend any and preserve them for the future.

Sticker types[ | ]

There are 48 sticker sheets in Unfinity.[6][7] The adhesive used on the stickers won’t damage the card and can be reused. 1 sticker sheet appears in each booster pack, replacing a common card.

There are four types of stickers:

  • Name stickers (3 per sticker sheet)
  • Art stickers (3 per sticker sheet) of things you can get in the park. About two-thirds (32 of 48) of Unfinity sheets give access to a hat.
  • Ability stickers (2 per sticker sheet)
  • Power/Toughness stickers (2 per sticker sheet)

Only power and toughness stickers repeat. Each sticker sheet has three name stickers, three art stickers, two ability stickers, and two power/toughness stickers. There are 96 slots for each sticker type.

The back of the sticker sheet is the rules sheet for stickers (same back for all the sticker sheets).[8]

"Stickers matter"[ | ]

Unfinity has cards that care about names and art, making those stickers mechanically relevant. Some cards care about whether or not any cards are stickered.

Legality[ | ]

The majority of the cards that can sticker or care about stickers were eternal playable (usable in Commander, Legacy, and Vintage) at the time of their release. This was done by having "name" mechanics refer only to the name sticker, and the art stickers have no effect otherwise.

In Constructed, players had to choose ten unique sticker sheets and randomly pick three to use at the start of each game, after any sideboarding.[9] For playing casually, there will be a tool posted online to pick three random sticker cards. If you don’t have the actual sticker sheets, you are allowed to write on slips of paper. In a booster draft, you keep and can use only the sticker sheets you open; the sticker sheets are not passed in the pack. Players of Sealed can pick three of their six sheets.

In May 2024, Wizards of the Coast reassessed the impact of stickers, and specifically _____ Goblin, on constructed tournaments and decided that the current format meta did not match with their intentions around the design of the sticker mechanic. Originally meant as a fun Commander mechanic, tournament players were now bringing sticker decks to take advantage of the power of _____ Goblin even if they weren't using the card themselves.[10] This lead to all cards that bring stickers into the game being banned in Pauper, Legacy, and Vintage.

Rules[ | ]

From the glossary of the Comprehensive Rules (June 7, 2024—Modern Horizons 3)

A marker placed on an object that modifies its characteristics or interacts with a rule or effect. See rule 123, “Stickers.”

From the glossary of the Comprehensive Rules (June 7, 2024—Modern Horizons 3)

Sticker Sheet
The collection of stickers found on an insert in Unfinity booster packs. See rule 123, “Stickers.”

From the Comprehensive Rules (June 7, 2024—Modern Horizons 3)

  • 123. Stickers
    • 123.1. A sticker is a marker placed on an object that modifies its characteristics and/or interacts with a rule, ability, or effect. Stickers are not objects. Notably, a sticker is not a counter or a token. Changes to an object from stickers are not part of its copiable values. There are four kinds of stickers: name stickers; ability stickers; power and toughness stickers; and art stickers.
    • 123.2. Stickers are found in boosters of the Unfinity expansion on numbered inserts. Each insert has a predetermined combination of stickers. Any rule that refers to a sticker sheet refers to the specific combination of stickers found on one of those inserts. Sticker sheets are not cards and have no characteristics. Each sticker sheet can be found at
      • 123.2a In constructed play, a player who chooses to play with stickers must start the game with at least ten sticker sheets selected before play begins, and each of their sticker sheets must be unique. There is no maximum number of sticker sheets a player may start the game with. Each player playing with sticker sheets reveals all of their sticker sheets and chooses three of them at random. See rule 103, “Starting the Game.”
      • 123.2b In limited play, each player chooses up to three sticker sheets from among those in the sealed products they opened and reveals them. See rule 103, “Starting the Game.”
      • 123.2c Each player has access to only the stickers on the chosen sheets during the game, and those sticker sheets remain revealed.
    • 123.3. If an effect instructs a player to put a sticker on an object, that player chooses a sticker that is not currently on any objects they own from among the stickers they have access to and puts it on that object.
      • 123.3a Each sticker a player has access to is discrete and is distinct from each other sticker they have access to. Two stickers are never considered to be the same sticker, even if they have the same text or information on them.
      • 123.3b A player can’t put a sticker on an object that they don’t own. If an effect would cause them to do so, that part of the effect does nothing.
      • 123.3c A sticker may have a ticket cost represented by a number inside a ticket symbol (see rule 107.17a). In order to put a sticker with a ticket cost on an object, the player who owns that object must pay that much {TK}. If they don’t have that much {TK}, they can’t put that sticker on an object.
      • 123.3d If a sticker that is already on an object is moved to another object, that sticker’s ticket cost does not need to be paid again.
    • 123.4. Some rules and effects refer to a “stickered” object. An object is “stickered” if it currently has any kind of sticker on it. An object without any stickers on it is not a stickered object, even if it previously had stickers on it.
    • 123.5. Stickers on an object are not retained as that object moves to a hidden zone. Stickers are retained as that object moves to a public zone and continue to apply to the new object it becomes in that zone; this is an exception to rule 400.7.
      • 123.5a If one or more cards with stickers on them enter the battlefield as part of a melded permanent, all of those stickers are on the permanent that object becomes on the battlefield. They maintain their relative timestamp order.
      • 123.5b If an object with a sticker on it becomes a component of a merged permanent on the battlefield, that sticker is on that merged permanent.
      • 123.5c If a melded or merged permanent with one or more stickers on it moves from the battlefield to another public zone, only one of the objects it becomes will retain those stickers. Its owner chooses which of the objects it becomes in its new zone retains any stickers that are on it. Effects from those stickers will continue to apply to only that object.
    • 123.6. A name sticker consists only of one or more words. A name sticker on a permanent or on a card in a zone other than the battlefield causes the word on that sticker to be added to the text of that object’s name. This is a text-changing effect. See rule 613.1c and rule 612, “Text-Changing Effects.”
      • 123.6a For the purposes of rules and effects related to name stickers, a “word” in an object’s name is any series of non-space characters that are separated from other non-space characters by one or more spaces. Hyphenated words and words with punctuation are considered to be one word. Blank lines, such as the one in “Wolf in ________ Clothing,” are not considered words in a card’s name.
      • 123.6b As a name sticker is placed on an object, that object’s controller chooses a position in that object’s name for the word in the name sticker to be added, then announces that object’s new name. That word can be added at the beginning of the object’s name or after any number of the other words that are currently in its name. The new name can be further modified by other name stickers. If that object has no name, its name becomes the word added by the name sticker. Name stickers never modify or remove any of the other words in that name.

        Example: As a player puts a name sticker with the word “Dark” printed on it onto a creature named Bear Cub, that creature’s controller chooses whether its new name is “Dark Bear Cub,” “Bear Dark Cub,” or “Bear Cub Dark.” They then announce the new name to all players.

      • 123.6c The text that a name sticker is modifying may change due to other effects and/or a permanent’s face-down status (see rule 708, “Face-Down Spells and Permanents”). To determine the name of an object with one or more name stickers, start with the object’s copiable values, then apply each name sticker’s effect and each other text-changing effect in timestamp order. The position of each name sticker will continue to be after the number of words that were before it in the object’s name when it was placed. If there are fewer words in the object’s current name, the word on that sticker is added at the end of its name instead. The position and timestamp order of each name sticker on an object is remembered as the object that sticker is on moves from one public zone to another, and it continues to apply to the new object it becomes in that zone (see rule 123.5). This is an exception to rule 400.7.

        Example: Fae of Wishes, an adventurer card, is in exile with a name sticker on it adding the word “Mana” after its second word, so its name is “Fae of Mana Wishes.” An effect allows that player to cast Granted, its Adventure, from exile. The name of that spell on the stack is “Granted Mana.” After that card is exiled as the Adventure resolves, the sticker’s position (after the second word) is remembered, so the name of the exiled card is once again “Fae of Mana Wishes.”

        Example: A player owns a creature named It That Betrays on the battlefield. Using name stickers, they add the word “Eldrazi” to its name after the third word, such that its new name is “It That Betrays Eldrazi.” Later, that creature becomes a copy of a creature named Seeker of the Way. The name sticker continues to apply after the third word, so its new name is “Seeker of the Eldrazi Way.”

        Example: A creature with a name sticker on it becomes enchanted by Witness Protection, an Aura that changes the creature’s name to “Legitimate Businessperson.” Since Witness Protection is also a text-changing effect, and it has a later timestamp than the name sticker, the word on that name sticker is not part of the creature’s name. Its name is “Legitimate Businessperson.”

      • 123.6d Some effects refer to the number of one or more specific letters on a name sticker. A lowercase letter and its uppercase equivalent are the same letter.
      • 123.6e Some effects refer to the number of “unique vowels” on a name sticker. These count the number of different vowels that appear on that sticker, even if one or more of them appear more than once. The vowels are A, E, I, O, U, and Y. A lowercase letter and its uppercase equivalent are the same letter.
    • 123.7. An ability sticker is a sticker with one or more abilities printed on it. An ability sticker on a permanent or on a card in a zone other than the battlefield causes that object to gain the ability that is printed on that sticker. See rule 613.1f.
      • 123.7a If an effect refers to an ability of an ability sticker, it refers to the ability that sticker grants to the object it is on, even if the object it is on doesn’t currently have that ability due to another effect.
    • 123.8. A power and toughness sticker is a sticker that has two numbers and a slash printed on it, resembling the power and toughness of a creature card. A power and toughness sticker on a creature or on a creature or Vehicle card in a zone other than the battlefield sets that object’s power and toughness to the values printed on that sticker (see rule 613.4b). If more than one power and toughness sticker is on a creature, use timestamp order to determine which one takes precedence (see rule 613.7).
      • 123.8a An effect that refers to the power and/or toughness of a sticker refers only to the printed power and/or toughness values on a power and toughness sticker. It does not refer to any printed value on any other stickers.
    • 123.9. An art sticker on a permanent has no effect on game play other than to act as a marker that other spells and abilities can identify.

From the Tournament Rules (December 4, 2023—The Lost Caverns of Ixalan)

  • 3.18 Stickers (Obsolete)
    Stickers modify cards; they are found on a set of sticker sheets and persist on the cards as they move between public zones. Stickers do not need to be attached directly to cards; they can be attached to card sleeves or associated in any way that makes the function of the sticker clear.

    Sticker sheets are identified in deck registration using a combination of the three name stickers on the sheet. Players present their registered sheets of stickers alongside their deck during the pregame procedure and, if necessary, determine the three sheets to be used for that game at that time.

    If a player has not registered a set of sticker sheets but is instructed to put a sticker onto a permanent they own due to an effect they have gained control of, they may visit to generate three sticker sheets for use in that game only. If they do not choose to do so, the part of the ability instructing them to put a sticker onto a permanent is ignored.

    Official sticker sheets are not required, provided that the player makes it clear what sheets they are using, which stickers are on those sheets, and represents the stickers in-game with a method that is clear to both players. Only the official 48 sticker sheet combinations may be used; players cannot mix and match to generate their own sheets.

    All stickers are returned to their respective sheets between games

Rulings[ | ]

  • Cards can only have one power/toughness at a time.[11]
    • If a card already has a power/toughness sticker, a player can still sticker over it with a new one, but it will replace the old one.[12]
  • Name, art, and ability stickers are additive, they don't replace or remove any existing names, art, or abilities.[13]
    • Cards that care about objects in the art still count anything “under” the sticker.
  • Stickers stay on cards as they move to any public zone (stack, battlefield, graveyard, exile, ante, and command), but return to the sticker sheet if the cards they are attached to go to a hidden zone (hand or library).
  • Stickers that go back to a sticker sheet can then be used again.
  • Stickers follow the same rules as counters when a permanent is being copied - they are not copied.[14]

Reception[ | ]

Name Sticker Goblin

Magic Online implemented "Name Sticker" Goblin to avoid programming the entire sticker mechanic.

For several reasons, many players disliked stickers.[15] The decision to allow them in eternal formats was criticized. Although the cards had been costed so that they wouldn't show up in competitive Eternal events, _____ Goblin was the exception, leading to an awkward porting of the card onto Magic Online that used dice-rolling instead. The sticker glue was not as resilient in practice, leading to game state problems when they were lost, which included when they fell off the sticker sheets. Furthermore, the variety of stickers plus the variety of ways to use them made a matrix that was too complex for many players. This would lead to their banning in Legacy and Vintage in May of 2024.[10]

References[ | ]

  1. a b Mark Rosewater (September 20, 2022). "Making Space, Part 1". Wizards of the Coast.
  2. Matt Tabak (September 20, 2022). "Unfinity Mechanics". Wizards of the Coast.
  3. Chris Mooney (September 21, 2022). "A Sticky Unfinity Design". Wizards of the Coast.
  4. Mark Rosewater (July 24, 2022). "So stickers are just glorified counters?". Blogatog. Tumblr.
  5. Mark Rosewater (July 26, 2022). "Is there a specific reason why stickers can only be placed on Non-Land permanents?". Blogatog. Tumblr.
  6. Mark Rosewater (July 24, 2022). "Today we officially announced that play object is a sticker sheet.". Blogatog. Tumblr.
  7. Adam Styborski (September 27, 2022). "The Tokens and Stickers of Unfinity". Wizards of the Coast.
  8. Mark Rosewater (August 6, 2022). "Any chance the back of the sticker cards are stickers themselves?". Blogatog. Tumblr.
  9. Mark Rosewater (September 24, 2022). "In legacy and pauper, do you determine what sticker cards are to be used before or after sideboards.". Blogatog. Tumblr.
  10. a b Andrew Brown (May 13, 2024). "May 13, 2024, Banned and Restricted Announcement". Wizards of the Coast.
  11. Mark Rosewater (September 21, 2022). "Do stickers cover up text beneath them?". Blogatog. Tumblr.
  12. Mark Rosewater (September 23, 2022). "Could I stack all my p/t stickers on a Darksteel Relic in order to keep them safe from removal in an Ambassador Blorpityblorpboop deck?". Blogatog. Tumblr.
  13. Mark Rosewater (July 24, 2022). "Do the art stickers just add to the art or do they replace the piece of art where they are put?". Blogatog. Tumblr.
  14. Mark Rosewater (July 26, 2022). "How do stickers interact with copying?". Blogatog. Tumblr.
  15. Mark Rosewater (December 4, 2023). "Lessons Learned, Part 7". Wizards of the Coast.