Universes Beyond (abbreviated as UB) is a “sub-brand” of Magic: The Gathering that exists in addition to, and alongside, the regular line of products. The series was announced by Chris Cocks in February, 2021 during the Hasbro 2021 Investor Event.
Description[edit | edit source]
Universes Beyond is a series that combines the gameplay of Magic: The Gathering with worlds, characters, and stories of other IPs. The series is branded slightly differently from regular products and has a specific look as a result. These are still Magic cards, but the card frame will be distinct and has a triangular holofoil stamp that denotes them as the non-canon cards. This holofoil stamp was first seen on cards of the Secret Lair Drop Series: The Walking Dead, and that set was grandfathered in into the Universes Beyond-series. Another border color for UB cards was dismissed, because R&D (and Sales) feared that the UB sets wouldn't get treated as “this is a different subset of Magic”, but rather as “this isn’t a real Magic card”.
Wizards of the Coast may utilize the treatment from the Ikoria Godzilla cards (existing Magic cards skinned with the alternate universe). But mostly, the sets will be like The Walking Dead (alternate universe cards that stand on their own). According to Mark Rosewater, it is not feasible to have a Magic version for every new UB card, but R&D have the ability to make Magic versions of any UB card if the need arises. The other way around, Universes Beyond may feature straight reprints from original Magic sets with the same card name (but new art) and same mechanical cards but with a new name. It depends on how well the name fits the IP.
Distribution[edit | edit source]
Universes Beyond products will not be strictly Secret Lair products but will be sold in the whole range of Magic products. Wizards of the Coast may occasionally do associated Secret Lair products related to the main release, like the Secret Lair Godzilla lands when Ikoria: Lair of Behemoths came out. There will also be the occasional standalone product like The Walking Dead, but the intention is to typically make Universes Beyond as available as any other Magic product.
List of featured brands[edit | edit source]
Note that the 2021 Dungeons & Dragons: Adventures in the Forgotten Realms is not part of Universes Beyond, because Wizards of the Coast owns both the Magic and Dungeons & Dragons IPs.
|The Walking Dead||Secret Lair Drop Series: The Walking Dead||2020||Grandfathered in.|
|Warhammer 40,000||Warhammer 40,000 Commander decks||2022|
|The Lord of the Rings||Lord of the Rings||TBA|
References[edit | edit source]
- Mark Rosewater (February 27, 2021). "In the MTG style book, is UB now 'Universe Beyond'? As in a blue black is no longer referred to as UB for style purposes?". Blogatog. Tumblr.
- Wizards of the Coast (February 25, 2021). "Magic's Voyages to the Universes Beyond". magicthegathering.com. Wizards of the Coast.
- Christian Hoffer (February 25, 2021). "Magic: The Gathering Announces Crossovers With Lord of the Rings and Warhammer 40,000". Comicbook.com/.
- Hipsters of the Coast (February 25, 2021). "Magic is introducing a new class of product: Universes Beyond, which will take fan-favorite brands and bring them into Magic.". Twitter.
- Mark Rosewater (February 26, 2021). "The answer is something we call “economy of scale”.". Blogatog. Tumblr.
- Mark Rosewater (February 27, 2021). "Why did yall feel it was necessary to pollute the identity of the core game rather than just spin off a "Universes Beyond" format that was Legacy + UB cards?". Blogatog. Tumblr.
- Mark Rosewater (February 27, 2021). "I didn't love Secret Lair Walking Dead, because my choice wasn't Walking Dead Negan or MtG (Name), my choice is Negan, or nothing.". Blogatog. Tumblr.
- Mark Rosewater (February 27, 2021). "If we end up with reprints from MTG sets would they get Godzilla card treatment from Ikoria or something else in mind?". Blogatog. Tumblr.